Resources

The Operating Layer for Retail Media. And the Brand To Match.

We’ve evolved. Discover Vantage’s new brand and how we’re building the infrastructure retailers need to simplify operations, scale revenue, and take control of retail media.

Retail Media Technology Finally Moves Beyond Patchwork in 2026

Global retail media ad spend has grown from roughly $65–70B in 2020 to a projected $200+B by 2027.

Retail Media Ops FAQ: Common Questions on Workflows, Coordination, and Execution

Growth adds complexity before it adds capacity. Every new advertiser, channel, or campaign type introduces another handoff, another approval step, another place for something to fall through the cracks.

What the Shift Towards Retail Media Self-Service Means for Brands

Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit.

The 72 Hour Launch: A New Standard for Retail Media Campaign Activation

In retail media, time isn’t just money—it’s market share.

CES & NRF 2026: Early Signals Shaping the Future of Retail Media

CES and the National Retail Federation: Retail’s Big Show generate no shortage of ideas.

Launch Smarter Campaigns with Smart Ad Banner Scheduling in Vantage

At Vantage, we’re building the most unified retail media platform on the market.

Unlock a Clear View of Your Category With Share of Voice

Advertisers can easily measure how their campaigns perform in isolation. What’s harder is understanding how that performance compares to the rest of the category.

How to Rethink Retail Media Analytics & Measurement (Without Breaking Everything)

Retail media has evolved in recent years from a performance channel into a core line item that touches each stage of the purchase funnel.

Why Retail Media Campaigns Are Still So Hard To Launch, and What To Do About It

Campaign execution has become the bottleneck for both operators and advertisers. Here’s how a more connected workflow changes that.

Retail Media Innovation in Action: How Vantage Builds Better Solutions

Innovation moves faster when everyone’s in it. See how shared ownership and real collaboration shape what we build next.