Bess Devenow

The Operating Layer for Retail Media. And the Brand To Match.

We’ve evolved. Discover Vantage’s new brand and how we’re building the infrastructure retailers need to simplify operations, scale revenue, and take control of retail media.

Retail Media Technology Finally Moves Beyond Patchwork in 2026

Global retail media ad spend has grown from roughly $65–70B in 2020 to a projected $200+B by 2027.

Retail Media Ops FAQ: Common Questions on Workflows, Coordination, and Execution

Growth adds complexity before it adds capacity. Every new advertiser, channel, or campaign type introduces another handoff, another approval step, another place for something to fall through the cracks.

What the Shift Towards Retail Media Self-Service Means for Brands

Maybe you were part of the first wave of retail media networks: the days where retailers discovered a new, high-margin line of revenue with the potential to drive unprecedented impact on gross profit.

CES & NRF 2026: Early Signals Shaping the Future of Retail Media

CES and the National Retail Federation: Retail’s Big Show generate no shortage of ideas.

How to Rethink Retail Media Analytics & Measurement (Without Breaking Everything)

Retail media has evolved in recent years from a performance channel into a core line item that touches each stage of the purchase funnel.