Melissa Gallo

Melissa Gallo has spent more than 20 years at the intersection of media, operations, and technology, building the infrastructure that makes retail media networks actually work.

As Vice President, Solutions and Delivery at Vantage, Melissa leads the teams responsible for turning commercial commitments into measurable outcomes. Her focus is making sure every partner launches faster, performs consistently, and scales without the friction that typically comes with growth.

Melissa comes to Vantage from CVS Media Exchange (CMX), where as Executive Director, Head of Client Success she oversaw the full client-facing operation of one of the country's leading retail media networks. Before CMX, she was SVP, Global Exchange Operations at Yieldmo, and prior to that led Revenue Operations at Walmart Connect, managing ad campaign performance, technical operations, and advertiser support across teams in the US and India. Earlier in her career she held roles at Index Exchange and IAB Tech Lab, where she contributed to the standards and protocols—OpenRTB, OpenDirect, the IAB Tech Lab Content Taxonomy—that the industry still runs on today.

Melissa is a cum laude graduate of SUNY New Paltz and is based in the greater Philadelphia area.