Drew Cashmore

Drew Cashmore is Chief Strategy Officer at Vantage, where he leads strategic direction for the company's retail media orchestration platform, helping retailers and other commerce media verticals build competitive, scalable commerce media businesses that go beyond search and into a fully unified approach to planning, activation, and measurement.

Drew brings more than two decades of experience building and scaling retail media from the ground up, including as one of the original architects of Walmart Connect in the United States and Canada, where he helped grow the business to over $2 billion. He was also a founding member of Walmart's eCommerce and digital marketing platforms and served as CMO of Firework, a SoftBank-backed live shopping platform.

Drew serves as Chair of Media in Retail (MiR), the community network from RETHINK Retail, and was named to The Drum's Commerce Media Power 100. A recognized thought leader in the industry, Drew has been a keynote speaker at Shoptalk, GroceryShop, and The Lead Innovation Summit as well as a frequent contributor to Total Retail, Modern Retail, The Drum, and eMarketer.