Alison Dunham

With more than a decade of experience in retail media, Alison has witnessed the industry evolve from traditional media into a data-driven, technology-enabled ecosystem. Her expertise spans retail media, FMCG and shopper marketing collaboration, and retail technology, giving her a valuable perspective on how to improve media effectiveness.

As Commercial Director for the UK and EMEA at Vantage, Alison is dedicated to helping retailers navigate the complexities of retail media and unlock new opportunities for growth. She strongly believes that the best retail media solutions begin with the problem—not the technology—and champions an approach grounded in simplicity, fresh thinking, and measurable value for retailers, brands, agencies, and shoppers.