Abby Borden

Abby Borden is Vice President of Marketing at Vantage, where she leads marketing and defines how the company positions, communicates, and wins in retail media. Over the past decade, she has built her career turning complex technology into clear, differentiated narratives that shape markets and drive revenue.

Abby’s philosophy: the best marketing is rarely the flashiest. It’s disciplined, grounded, and built on the kind of foundational work that makes bold creative possible.

Blog

Launch Smarter Campaigns with Smart Ad Banner Scheduling in Vantage

At Vantage, we’re building the most unified retail media platform on the market.

Blog

Unlock a Clear View of Your Category With Share of Voice

Advertisers can easily measure how their campaigns perform in isolation. What’s harder is understanding how that performance compares to the rest of the category.